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University of Phoenix (UoPX) is a private for-profit university headquartered in Phoenix, Arizona.[a] Founded in 1976, the university confers certificates and degrees at the certificate, associate, bachelor’s, master’s, and doctoral degree levels. It is institutionally accredited by the Higher Learning Commission and has an open enrollment admissions policy for many undergraduate programs. The school is owned by Apollo Global Management and Vistria Group.
In 1994, UoPX leaders made the parent company, Apollo Group, public. Its enrollment exceeded 100,000 students by 1999. Senator Tom Harkin, who chaired hearings on for-profit colleges, said, “I think what really turned this company is when they started going to Wall Street.” The sentiment was echoed by Murphy in his book Mission Forsaken: The University of Phoenix Affair with Wall Street. In 2004, Murphy thought that “the University of Phoenix abandoned its founding mission of solely serving working adult learners to admit virtually anyone with a high school diploma or GED.” In terms of revenue, UoPX began to rely less on corporate assistance and more on government funding. In 2007, The New York Times reported that the school’s graduation rate had plummeted and that educational quality had eroded.
UoPX has an open admissions policy by which most of its undergraduate programs are accessible to anyone with a high school diploma, GED, or their equivalent. Prior to 2010, the university recruited students using high-pressure sales tactics, including assertions that classes were filling fast, by admissions counselors who are paid, in part, based on their success in recruiting students. The university recruits students and obtains financial aid on their behalf, such as the Academic Competitiveness Grant, Federal Pell Grant, National Science & Mathematics Access to Retain Talent Grant (National SMART Grant), Federal Direct Student Loan Program, Federal Supplemental Educational Opportunity Grant, Federal Direct PLUS Loans, Federal Perkins Loan, and the Wounded Warrior Project. In the 2017–18 award year, 51,990 UoPX received the Federal Pell Grant.